Net 30 payment terms: What is Net 30? Understanding Net 30 Payment Terms

Net 30 payment terms

Some small businesses may not use the same payment terms for all customers. You may choose to extend net 60 or net 90 payment terms to trusted clients, while starting with net 10 or net 15 for late-paying or new clients. Service-oriented businesses and contractors often use net 10 and net 15. But net 10, 30, and 60 are the most commonly used net payment due-date terms. Once you establish yourself with companies like this, you should be sure to pay within the first 10 to 16 days. You will also need to make consistent purchases with them for at least a year.

Even though many small business owners don’t realize it, accepting payment at any point after a service is performed or goods are delivered is extending credit. Most of the time, net 30 means the customer must pay within 30 calendar days of the invoice date. However, it can also mean 30 days after purchases are made, goods are delivered, work is complete, and so forth.

Whether or not you offer net 30 terms depends in large part on your own company’s financial health. If you can afford to extend that payment term, it’s probably worth the goodwill it generates among your buyers. If industry practice or your own research shows that you could improve your cash flow with a more favorable payment term, there’s no reason not to consider it. If you have leverage with your customers, or limited competition for your business, you would be in a better position to consider these different terms.

In this comprehensive guide, we explore everything your business needs to know about net terms (also known as credit terms). We deep dive into digital net terms platforms, explore the advantages and disadvantages of net payment terms, and explain how to launch an effective payment terms program. Net terms are a way to offer customers favorable billing terms and can help you manage your cash flow—when set up properly. If you attach a discount to net 30 terms, your profit margin will become even thinner. Again, if you’re in a position to reduce your profit margin a bit in order to be paid more quickly, then go for it.

There are many reasons to offer net terms despite all the steps involved in the process. Offering trade credit attracts new clients, helps grow your business, and even adds a competitive advantage which leads to building customer loyalty. One solution to this potential challenge is to set up an automatic recurring payment solution for your long-term customers. If your business offers a consistent set of services charged at the same rate each month, you may be able to set up a way to charge your customer’s account on a regular cadence.

Net terms are deferred payment terms offered to customers who are seeking extended periods of time to pay for their goods or services. While it is often used along with a discount for customers who pay early, net 30 can also be used without any discounts. For example, let’s say you want to offer a 2% discount on invoices that are paid within 10 days. Do banks offer cards to people that are unable to pay back the money they borrow? This isn’t to say that you need to perform a credit check on any customer looking for a due date in the future, but you need to be able to judge who is and isn’t trustworthy with credit terms.

Asking for Net 30 as a Small Business

A net 30 payment term is common in B2B commerce, and is often combined with an early payment discount. You, as the customer, can pay the bill within 30 days to meet that term, or pay earlier for a discount if your supplier offers one. Due in 30 days more often applies to personal expenses such as utility bills, telephone bills,  mortgage statements, and related expenses. In these cases, you have 30 days to pay the bill before incurring a penalty or surcharge. A typical situation small businesses find themselves in is having a client that wants a net 30 day contract.

If you have a section at the top of your invoice that is dedicated to credit terms, then you can add it in there. If not, you can put it at the bottom along with your terms and conditions. You may want to look into each of your clients by checking their credit scores before offering them Net 30.

Offers a strong incentive for your customers

Offering net terms may lead you to ask for supplier terms, in effort to stabilize your own cash flow and ease capital requirements. As part of optimizing your cash flow, it’s important to consider how much time you will give your clients and customers to pay your business upon receipt of a product or invoice. For B2C companies, offering net terms can differentiate your business from its competitors and help you manage accounts receivable. Here’s what to know about net 30, net 60, and net 90, and whether these payment terms are right for your business. Processing and managing net terms create more administration and add more steps to your back-end processes than you probably realize.

Net 30 payment terms

Some companies require payment in advance, while others expect payment at the time of service or sale. Net 30 is one of the most frequently used credit terms when extending credit to customers. It can help your business get paid on time and fosters a good relationship with long-term customers. Some companies will often select vendors to work with based on their payment terms, so offering net 30 can help to ensure that your business gets chosen over other providers.

The terms net and number are payment-specific, meaning that you can have a net 30 invoice and a net 15 invoice due for the same service. However, it is standard practice for a business to maintain a consistent period within which payment is sure. Net 30 payment terms are not included on every invoice that you receive, but it is worth knowing that the term is legally binding. Offering net terms allows customers (typically small businesses and medium-sized businesses) to purchase from you when they otherwise would not be able to. If their payments to you aren’t due immediately, barriers to purchasing are removed and this gives them the chance to sell their goods and services before paying you. As a supplier of goods and services, you can now understand why managing just the credit checking process would cost your internal accounting, sales, and AR team a lot of time.

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Net 30 is a term used on invoices to describe the deadline for payment of an invoice. Net 30 means that payment is due within 30 days of when the invoice is received. Essentially, a seller who sets payment terms of net 30 is extending 30 days of credit to the buyer after goods or services have been delivered. Net 30 means that the buyer has 30 calendar days after they’ve been billed to remit payment. ‘Net 30’ signifies the overall payment deadline, the first number signifies the percentage discount, the second number signifies the time period for payment when the discount is available. By printing the time within which you expect to be paid, you are substantially increasing the likelihood that the client pays on time.

  • Any business that bills by sending an invoice rather than requesting payment upfront, may offer net terms.
  • In some cases, staying on top of your vendor and supplier invoices can also save you money.
  • When you’re starved for sales, it can be tempting to loosen up the rules you have in place to extend credit to your clients (also known as your business credit policy)—don’t.
  • You can consider a payment term, also called a trade credit, as a no-interest loan to your customer.

The accounting entry for a cash discount taken may be performed in two ways. The gross method of purchase discounts assumes the discount will not be taken and will only input the discount upon actual receipt of payment within the discount period. As a publisher, Net 30 terms are excellent and rarely seen outside of the major ad networks. While the payment period shouldn’t be your sole reason for choosing an ad network, the cash flow will be best with this type of company. Net 30 means that you are giving your customer 30 days to pay for their purchase from the time that they receive the invoice. Similarly, Net 90 means that they have 90 days from the time they receive the invoice.

For instance, net 30 means the customer has 30 days to settle their account, net 60 allows for 60 days, etc. This means that if your customer pays within 10 days of the invoice date, they can take a 2% discount. If they choose not to pay early, the invoice is due at the net amount within 30 days of the invoice date. If you’re using accounting software or invoicing software, you can enter the credit terms you wish to use when creating your invoice. Let’s say you purchased products on the 10th of the month for $500 and you’re invoiced for that amount on the 15th. If you pay that invoice amount off anytime between the 15th and the 25th of that month, you may be eligible for the 2% discount the vendor offers.

If you are a website that makes money through display ads or affiliate marketing, Net 30 is something you will want to pay close attention to. This means they will need to pay you 30 days from the time that you send your invoice. As a business, being able to secure Net 30 or Net 60 terms from your suppliers is a valuable asset. It’s essentially a credit line that doesn’t require you to pay back any interest.


Staying around your industry averages allows you to remain competitive on your net terms offer. Offering terms that are longer than the average may signal that a company is unnecessarily providing (essentially) free financing for customers. Terms that are too short, may mean they are too aggressive and in need of the cash faster. Learn why new businesses often offer net 30 accounts to build business credit. On the other hand, offering credit terms to your customers can help grow your business and your customer base. If you screen your customers carefully and are selective with who you offer credit terms to, chances are that offering net 30 payment terms can be a wise decision for your business.

The amount of sales credit you extend to your clients and for how long should depend on your business needs and how generous you can afford to be. While net 30 has been a common payment term for business, for larger business-to-business customers, longer payment terms have become a standard. Invoice factoring is a process in which you sell an invoice to a factoring company, and in exchange, you receive the amount that you are owed on the invoice. While a business shouldn’t make a habit out of this, it can serve as a great get-out-of-jail-free card with clients that insist on having a net 30 agreement with you. Setting the due date for a payment isn’t as simple as slapping “net” followed by a set number of days on an invoice. You see, setting due dates in advance like this is actually a form of trade credit.

Perhaps you’re behind in your account receivable process and paying early could put you in the red. It could also prevent you from investing that working capital in other important areas of your business that may be more vital. When it comes to 2/10 net 30, it’s important to weigh whether paying your bills within that 10-day timeframe is within your business’s best interest.